Our Story at Matcha Samurai
At Matcha Samurai, we are committed to sharing the finest organic matcha with the world. Sourced directly from Japan, our matcha offers a taste of tradition, culture, and unmatched quality.
From the tea fields of Japan, to your cup.
A Lifelong Love for Matcha
From Our Family to Yours
Growing up in Japan, matcha was more than just a flavour — it was part of everyday life. Whether it was in sweets, drinks, or desserts, matcha was a familiar favourite alongside other staples like chocolate and vanilla. But when our family moved to New Zealand, we realised how much we missed the authentic taste of matcha. As matcha began to gain popularity in the West, we saw an opportunity to share the true taste of Japan with the world.
Delivering Japan's Finest Matcha, to the World
A Commitment to Quality
At Matcha Samurai, our mission is simple: to deliver the highest quality organic matcha from Japan to homes, cafes, and businesses around the globe. By partnering with small organic farms in Japan, we ensure that every batch is JAS-certified and meets the strictest standards. From the moment the leaves are harvested to when the matcha reaches your door, we stay true to the authenticity and excellence that Japanese matcha is known for.
Perfect for Homes, Cafes, and Culinary Creations
Matcha for Every Taste
Whether you're looking for a perfect matcha latte, incorporating matcha into desserts, or exploring the traditional tea ceremony experience, Matcha Samurai has a matcha grade to suit your needs. As we grow, we look forward to introducing more Japanese flavours to the world — starting with matcha but expanding to offer even more of Japan's rich culinary heritage.
"To share the finest organic matcha from Japan with the world, delivering unmatched quality and authentic flavour to homes, cafes, and businesses globally."
How We Source Our Matcha
Shop NowHandpicked from the Heart of Japan
Our matcha begins with each leaf being carefully handpicked at its peak to ensure vibrant colour and flavour, preserving the quality that makes Matcha Samurai special.
Stone-Ground for Tradition and Purity
After harvesting, the tea leaves are slowly stone-ground to preserve their delicate aroma and rich flavour. This traditional method ensures the highest purity, delivering a smooth, vibrant green matcha powder.
Sustainable Partnerships for Authenticity
We work closely with small, organic farms in Japan, cultivating long-term partnerships that ensure unmatched quality. Our farmers' expertise, passed down through generations, helps us bring the best organic matcha to the world.
Dedicated to Bringing the Best of Japan to You
Meet the Founder Behind Matcha Samurai
Our team is passionate about matcha and Japanese culture. From our founders who grew up in Japan to our partners in Japan's finest tea-growing regions, every member of the Matcha Samurai family is committed to sharing authentic Japanese matcha with the world.
Yusuke
Founder and Director
My Story
Hi, I'm Yusuke
You've probably come across an "Our Story" page on other websites before. They usually feature grand, impressive stories about changing the world. I wish I had one of those for Matcha Samurai, but honestly, I don't. The truth is, Matcha Samurai began as a demonstration for a business creation programme I designed in 2017 to show others how to build an e-commerce business. I know... not exactly inspiring.
The Real "Why" Behind Matcha Samurai
But if you're looking for a "why," it goes back to my life story. I was born in Japan to a Japanese father and a New Zealand mother, and when I was five, we moved to rural New Zealand - talk about two different worlds! Despite the big move, I always looked forward to visiting Japan, where I developed a love for matcha-flavoured treats, especially matcha ice cream. In Japan, matcha is used in so many desserts, and it's a flavour I always cherished.
Fast forward to 2017, when I was putting together a business course. As others were brainstorming ideas for their e-commerce projects, matcha quickly came to my mind. At the time, matcha was just starting to gain popularity in the Western world, mainly in cafes with matcha lattes. Its health benefits were also becoming more widely recognised.
Spreading the Love for Matcha
My goal was simple: to help people outside of Japan experience what I had as a kid - a love for matcha, not just for its health benefits but for its delicious flavour. Since then, Matcha Samurai has grown as the world's appetite for matcha has increased. (Fun fact: while sales of matcha have declined in Japan, global demand is higher than ever. In fact, Japanese production is struggling to keep up!)
Matcha Tips
Ceremonial-grade matcha sourced directly from Japan's finest tea gardens. One ingredient. No fillers.
Wholesale Matcha
We supply cafes, restaurants, and food businesses globally. JAS certified, consistently sourced, and dispatched globally from our warehouse.
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